The opportunity
Connecting the journey end to end
DutyBoost connects Caribbean Airlines and Caribbean Duty Free through one performance-based commercial ecosystem, creating additional commercial opportunities before departure, during the flight and at the airport.
The objective is to turn passenger engagement into measurable purchases across three connected channels:
- Website pre-orders before airport arrival.
- In-flight purchases during the journey.
- In-store purchases at participating airport retailers.
Pre-travel engagement
Activate travellers before they travel
DutyBoost engages potential airport shoppers days, weeks or even months before they reach their airport of departure.
Airline-driven engagement
Caribbean Airlines can distribute personalised DutyCredits through booking confirmation emails, return-flight reminders, loyalty initiatives and other passenger communication channels, encouraging travellers to plan their purchases before departure.
DutyBoost curiosity campaigns
Independently of airline bookings, DutyBoost runs its own targeted curiosity campaigns to engage travellers who may be flying with any airline, introducing them to participating airport retailers before they arrive.
They arrive ready to buy.
Caribbean Duty Free can attract customers beyond Caribbean Airlines’ own passenger base and turn pre-travel engagement into measurable retail sales.
Roles
One ecosystem. Three connected roles.
Travel Partner
Caribbean Airlines
- Distributes DutyCredits through its passenger communication channels.
- Creates opportunities for in-flight purchases and airport retail purchases.
- When a DutyCredit issued by Caribbean Airlines is redeemed at a participating airport retailer, Caribbean Airlines earns 20% of DutyBoost's platform fee.
Commercial Infrastructure
DutyBoost
- Activates travellers through airline distribution and independent curiosity campaigns.
- Connects passengers, travel partners, airport retailers and existing POS systems.
- Supports the measurement and validation of qualifying completed transactions across participating channels.
Retail Partner
Caribbean Duty Free
- Accepts DutyCredits for qualifying airport retail purchases.
- Offers travellers the opportunity to pre-order through its website before arriving at the airport.
- Converts pre-travel purchase intent into website pre-orders and in-store airport sales.
- Pays a 2.5% platform fee on qualifying completed transactions.
DutyCredit tiers
The traveller’s savings
| DutyCredit | Qualifying spend | Savings |
|---|---|---|
| Entry | $20–$49 | $1–$2.50 |
| Boarding | $50–$99 | $2.50–$5 |
| Standard | $100–$149 | $5–$10 |
| Plus | $150–$199 | $10–$20 |
| Lounge | $200–$249 | $20–$30 |
| Premium | $250–$299 | $30–$45 |
| VIP | $300+ | $60 |
Revenue model
How the revenue model works
Illustrative $100 purchase
Original retail purchase $100.00
Standard DutyCredit saving −$5.00
DutyBoost platform fee (2.5% of $100) $2.50
Caribbean Airlines share $0.50
20% of DutyBoost’s $2.50 platform fee, when Caribbean Airlines issued the redeemed DutyCredit.
Remaining platform fee $2.00
The strategic value
Value for every partner
Caribbean Airlines
- Strengthens passenger engagement and creates additional in-flight and airport retail purchase opportunities.
- Earns performance-based revenue share when its DutyCredits generate qualifying purchases.
Caribbean Duty Free
- Reaches passengers before airport arrival, including travellers flying with other airlines.
- Generates website pre-orders and encourages in-store airport purchases.
- Builds purchase intent and creates opportunities for incremental sales and higher customer spend.
DutyBoost
- Provides the commercial infrastructure and passenger acquisition channels connecting the ecosystem.
- Measures qualifying performance and rewards stakeholders when purchases are completed.
Proposed next step
Moving forward together
Align the commercial framework and identify the practical POS and website integration routes required to launch an initial Caribbean Airlines–Caribbean Duty Free pilot, including the opportunities for in-flight purchases.
One connected ecosystem.
Website pre-orders. In-flight purchases. Airport retail purchases. Creating value for our partners first, with DutyBoost earning through the results we generate together.