DutyBoost: A New Revenue Layer for the Travel Sector
The Challenge
The biggest challenge in airport retail isn't visitor traffic — it's purchase intent. How could we change this behavior without spending more on acquisition?
Average conversion
Only 15–25% of passengers shop. The rest walk past the stores with their wallets closed. How can we change this behavior?
No pre-activation
Travelers arrive with no incentive to buy. Generic ads and terminal signage don't influence purchase decisions because they don't awaken curiosity.
High acquisition cost
Promotions and loyalty programs cost upfront with no guarantee of return. You pay whether someone shops or not. Very traditional
1.8M
Annual passengers — ILTT & Penha Group (Sint Maarten)
4.836
Daily departing passengers — ILTT & Penha Group (Sint Maarten)
1h 30m
Average wait time at the gate
$30.0M
Duty Free Total Revenue
$95B
Global airport retail market
The Solution DutyBoost Offers
Our goal with DutyBoost is to pre-activate at least 0.01% of passengers — turning them into potential buyers before they reach the stores.
How will we do it?
Check if you qualify
The traveler enters their departure airport and date. We confirm instantly whether you qualify for a free DutyCredit.
Claim your DutyCredit
A personalized DutyCredit is generated — free, instant, no app to download. Saved to your phone as a QR code.
Shop and save at the airport
At checkout, the traveler shows their QR code. The discount is applied instantly. Real savings, zero friction.
Potential Revenue Increase
Pre-activated travelers arrive ready to shop. Stores see higher conversion and incremental revenue — without spending more on acquisition.
Pre-activated
Curiosity Awakened
Free
for every traveler
10s
to claim
DutyBoost is 100% performance-based — even customer acquisition is paid only after a traveler redeems and purchases. You pay nothing until you've been paid.
Curiosity Campaign
We don't advertise airport shopping — we advertise curiosity.
"What is a DutyCredit and how do I know if I qualify?"
Potential Market — Princess Juliana Airport (SXM), Sint Maarten
1.8M
Annual passengers
1.8M
International flights (100%)
0
Domestic flights
Over 565,000 annual visitors to Sint Maarten arrive by air from these 5 source markets
🇺🇸
United States
300K
🇫🇷
France
120K
🇳🇱
Netherlands
70K
🇨🇦
Canada
45K
🇬🇧
United Kingdom
30K
The Curiosity Funnel
Audience channels we will use
Core Principle
Curiosity→DutyCredit→Purchase Intent→Airport Retail Sale→Revenue
DutyBoost is completely performance-based — you only pay when a traveler spends. The effort on the retailer's side is minimal. Here's what you need to do to serve travelers arriving with a DutyCredit.
1
API call to integrate
Connect POS
One API call links your POS system to DutyBoost. No overhaul, no new hardware — works with your current systems.
1
Scan - done!
Cashiers
The travelers show their DutyCredit QR codes at checkout. The discount applies automatically — one scan, done.
0
monthly fees
No subscription
No setup fees, no monthly platform fees. Pure performance-based pricing — you only pay when a DutyCredit is redeemed.
Revenue Projection
See the revenue potential of the entire airport network if we manage to convert 1% more.
ILTT & Penha Group (Sint Maarten)
Conversion Rate
Adjust to see how conversion impacts revenue potential
Airports
1
Stores
6
Daily Travelers
4.836
Daily Redemptions
0
Daily Gross Revenue
$ 0
Monthly Gross Revenue
$ 0
Annual Gross Revenue
$ 0
Daily Discount (Traveler)
$ 0
Monthly Discount (Traveler)
$ 0
Annual Discount (Traveler)
$ 0
Daily Fee (2.5%)
$ 0
Monthly Fee
$ 0
Annual Fee
$ 0
Daily Net Revenue
$ 0
Monthly Net Revenue
$ 0
Annual Net Revenue
$ 0
Avg Global Basket
Across all 1 airports
$ 42.12
| Basket spend | Traveler discount | DutyBoost fee | Your net revenue |
|---|---|---|---|
| $20–$49 | $2.50 | $0.50 | $17–$45 |
| $50–$99 | $5 | $1.25 | $44–$92 |
| $100–$199 | $10+ | $2.50–5 | $83–$169 |
| $200–$299 | $30+ | $5–7.50 | $150–$234 |
| $300–$1,000 | Up to $60 | max $25 | $215+ net |
| $1,000+ | Up to $60 | $0 (everything above $1k is yours) | $940+ |
Platform fee: 2.5% of net sales, capped at $25 on baskets up to $1,000. All basket value above $1,000 is entirely yours — no platform fee.
SUMMARY
Incremental Revenue
Convert the 75–85% of passengers who walk past your stores into paying customers.
Higher Basket Value
Tiered discounts encourage travelers to spend more per transaction.
Higher Conversion Rate
Pre-qualified shoppers arrive with buying intent already activated.
Network-wide Reach
Works across your entire airport network, not just one location.
Zero Risk
We take on the customer acquisition cost; you only pay when a sale happens.
No Setup Fees
Zero upfront cost to get started.
No Subscriptions
No monthly platform fees, ever.
Performance-based Pricing
Pure pay-on-results model.
Live in 1 Day
One API call connects your POS; live tomorrow.
No Hardware Overhaul
Works with your existing POS systems.
One QR Scan
Cashier scans, discount applies automatically. Zero friction.
No App for Travelers
QR code works from any phone wallet or printout.
We Handle Acquisition
DutyBoost runs the curiosity campaign and brings shoppers to you.
Pre-Activated Shoppers
Travelers arrive with DutyCredits in hand, intent already awakened.
4 Redemption Moments
Per round trip: departure, arrival, return departure, return arrival.
30-Day Validity
DutyCredits stay active, giving travelers time to shop.
Real-time Dashboard
Full visibility into redemptions, revenue, and fees.
Aggregated Insights
Performance across all airports in one view.
Transparent Fees
2.5% capped at €25; everything above €1,000 basket is yours.
You pay nothing until you've been paid.
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Demo notice: All data, figures, partner names, and performance metrics shown on DutyBoost — including Travel Partner and Airport Retailer showcases, calculators, and dashboards — are for demonstration purposes only and do not represent real transactions, partnerships, or financial results.