DutyBoost: A New Revenue Layer for the Travel Sector
The Challenge
The biggest challenge in airport retail isn't visitor traffic — it's purchase intent. How could we change this behavior without spending more on acquisition?
Average conversion
Only 15–25% of passengers shop. The rest walk past the stores with their wallets closed. How can we change this behavior?
No pre-activation
Travelers arrive with no incentive to buy. Generic ads and terminal signage don't influence purchase decisions because they don't awaken curiosity.
High acquisition cost
Promotions and loyalty programs cost upfront with no guarantee of return. You pay whether someone shops or not. Very traditional
4,000
Commercial airports with retail worldwide
2,800
Airports with duty-free retail
±45,000
Individual retail stores at these airports
9.7B
Annual airport departure moments (outbound + return)
26.52M
Daily airport departure moments (outbound + return)
1h 10m
Average wait time at the gate
€40B
Duty Free Total Revenue
€60B
Global airport retail market
The Solution DutyBoost Offers
Our goal with DutyBoost is to pre-activate at least 0.01% of passengers — turning them into potential buyers before they reach the stores.
How will we do it?
Check if you qualify
The traveler enters their departure airport and date. We confirm instantly whether you qualify for a free DutyCredit.
Claim your DutyCredit
A personalized DutyCredit is generated — free, instant, no app to download. Saved to your phone as a QR code.
Shop and save at the airport
At checkout, the traveler shows their QR code. The discount is applied instantly. Real savings, zero friction.
Potential Revenue Increase
Pre-activated travelers arrive ready to shop. Stores see higher conversion and incremental revenue — without spending more on acquisition.
Pre-activated
Curiosity Awakened
Free
for every traveler
10s
to claim
DutyBoost is 100% performance-based — even customer acquisition is paid only after a traveler redeems and purchases. You pay nothing until you've been paid.
Curiosity Campaign
We don't advertise airport shopping — we advertise curiosity.
"What is a DutyCredit and how do I know if I qualify?"
Potential Market — Global
9.6B
Annual departure moments (outbound + return)
3.8B
International departure moments
5.8B
Domestic departure moments
Over 860 million annual outbound + return flights from these 5 source markets
🇩🇪
Germany
220M
🇺🇸
USA
186M
🇨🇳
China
174M
🇬🇧
UK
172M
🇫🇷
France
120M
The Curiosity Funnel
Audience channels we will use
Core Principle
Curiosity→DutyCredit→Purchase Intent→Airport Retail Sale→Revenue
DutyBoost is completely performance-based — you only pay when a traveler spends. The effort on the retailer's side is minimal. Here's what you need to do to serve travelers arriving with a DutyCredit.
1
API call to integrate
Connect POS
One API call links your POS system to DutyBoost. No overhaul, no new hardware — works with your current systems.
1
Scan - done!
Cashiers
The travelers show their DutyCredit QR codes at checkout. The discount applies automatically — one scan, done.
0
monthly fees
No subscription
No setup fees, no monthly platform fees. Pure performance-based pricing — you only pay when a DutyCredit is redeemed.
Revenue Projection
See the revenue potential of the entire airport network if we manage to convert 1% more.
Global Airport Retail Network
Conversion Rate
Adjust to see how conversion impacts revenue potential
Airports
4.000
Stores
45.000
Daily Travelers
26.520.548
Daily Redemptions
2.652
Daily Gross Revenue
€ 190.652
Monthly Gross Revenue
€ 5.798.998
Annual Gross Revenue
€ 69.587.980
Daily Discount (Traveler)
€ 16.594
Monthly Discount (Traveler)
€ 504.737
Annual Discount (Traveler)
€ 6.056.843
Daily Fee (2.5%)
€ 4.770
Monthly Fee
€ 145.096
Annual Fee
€ 1.741.149
Daily Net Revenue
€ 169.288
Monthly Net Revenue
€ 5.149.166
Annual Net Revenue
€ 61.789.989
Avg Global Basket
Across all 4.000 airports
€ 71,89
| Basket spend | Traveler discount | DutyBoost fee | Your net revenue |
|---|---|---|---|
| €20–€49 | €2.50 | €0.50 | €17–€45 |
| €50–€99 | €5 | €1.25 | €44–€92 |
| €100–€199 | €10+ | €2.50–5 | €83–€169 |
| €200–€299 | €30+ | €5–7.50 | €150–€234 |
| €300–€1,000 | Up to €60 | max €25 | €215+ net |
| €1,000+ | Up to €60 | €0 (everything above €1k is yours) | €940+ |
Platform fee: 2.5% of net sales, capped at €25 on baskets up to €1,000. All basket value above €1,000 is entirely yours — no platform fee.
SUMMARY
Incremental Revenue
Convert the 75–85% of passengers who walk past your stores into paying customers.
Higher Basket Value
Tiered discounts encourage travelers to spend more per transaction.
Higher Conversion Rate
Pre-qualified shoppers arrive with buying intent already activated.
Network-wide Reach
Works across your entire airport network, not just one location.
Zero Risk
We take on the customer acquisition cost; you only pay when a sale happens.
No Setup Fees
Zero upfront cost to get started.
No Subscriptions
No monthly platform fees, ever.
Performance-based Pricing
Pure pay-on-results model.
Live in 1 Day
One API call connects your POS; live tomorrow.
No Hardware Overhaul
Works with your existing POS systems.
One QR Scan
Cashier scans, discount applies automatically. Zero friction.
No App for Travelers
QR code works from any phone wallet or printout.
We Handle Acquisition
DutyBoost runs the curiosity campaign and brings shoppers to you.
Pre-Activated Shoppers
Travelers arrive with DutyCredits in hand, intent already awakened.
4 Redemption Moments
Per round trip: departure, arrival, return departure, return arrival.
30-Day Validity
DutyCredits stay active, giving travelers time to shop.
Real-time Dashboard
Full visibility into redemptions, revenue, and fees.
Aggregated Insights
Performance across all airports in one view.
Transparent Fees
2.5% capped at €25; everything above €1,000 basket is yours.
You pay nothing until you've been paid.
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